This mapping type is key due to the sheer diversity between customer groups and how they learn about and interact with products. It allows UX specialists to outline customer needs, actions, and emotions and translate them onto their experience with the product itself. Mapping customer journeys is a valuable tool in a designer’s arsenal. What is customer journey mapping?īasically speaking, a journey map is a visual representation of the path a user takes throughout a product in order to achieve a specific goal. Plus, we’ll take a deep dive into valuable tools, recommendations, and, more importantly, provide you with a few templates. This article will explore the importance and value that customer journey maps provide. One of the ways to combat this uncertainty is customer journey mapping. Pretty much every product team will face this issue at some point. We dive deep, we explore Google Analytics, Hotjar, Mixpanel, you name it - but we never seem to find obvious bottlenecks or drop-offs. It’s often the case that we spend a lot of time looking for ways to boost user activity metrics.
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